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New Book, "The Art of Marketing Fine Art and Fine Craft"

The purpose of my book is to give artists the tools to become a success artist. I write of many personal, practical and real life stories to help you market your work!

The book is an easy read, full of personal failures as well as successes! We can learn from both! There are 11 pages of resources, a list of regional art fairs, and images of artwork by Louisville, Kentucky artists.

Topics Include: Pricing, Selling, Copyright Laws, Bookkeeping
IRS Requirements, Blogging, Discipline, Gallery Representation, Facebook/Twitter, Websites, list of regional art fairs, suppliers, and resoures, How to Get Into the Best Art Fairs and Exhibitions.

You can contact me at my home/office 502-637-8676 or email me at
cundiff222@aol.com

The book retails for $34.95 but if you order from me, you can save $10, only $24.95!

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Wednesday, January 19, 2011

Kentuckiana Artists' Network Coming Soon!

We're developing the program now and it's going to be great! We will have a lunch meeting at a local restaurant and network with other visual artists and craftsmen. There will be speakers, critiques, product development, yearly exhibit, and the list goes on and on. Getting referrals and support from your peers will increase your business! Stay tuned!!

Monday, November 15, 2010

2nd Annual Ditzee Dazzle Open House this Saturday

The 2nd Annual
Ditzee Dazzle Holiday Open House

Saturday, November 20th 10 am - 3 pm
Holiday Refreshments (Tony's home made wine, etc)

Starring: Wacky, Tacky and Just Jackie
Paula Cundiff's New Ornamentation, Jewelry & Gifty stuff
Kelly Riska's Whimisical boxes, dolls, & ornaments
Jackie Jarboe's Jackets, purses, and fun accessories


Special Guest Stars: Tony Sweazy with his Vanilla Sugar, Vanilla Syrup
Jan Sowder's Fiber Art, Jewelry, Daily Planner, Purses

COME AND SEE PAULA'S ART VAN!!
PAINTED STARRY NIGHT!! BRING
YOUR CAMERA AND GET YOUR PHOTO TAKEN!

Directions: Going east on Outer Loop, turn left on to Smyrna Rd (north), go to end and take a right on Briscoe Ln. Take next left on Cresthaven Dr. (Kelly's Street) 7905 is on the right hand side. Look for the art van!

Kelly - 502-361-4361
502-377-1659
Paula - 502-637-8676

Friday, May 14, 2010

Making an Art Car, May 23rd, LVAA

I am ready to paint my van with the famous Starry Starry Night painting by Vincent van Gogh!!

Come to the Louisville Visual Art Association and join in the fun. If you are a painter, I could use your help! So come to the Buy Local Art Fair on May 23rd!

Go to www.louisvillevisualart.org for more details of the days event!

Monday, May 3, 2010

UPCOMING CLASS ON PRICING AND SELLING

LEARN HOW TO PRICE AND SELL YOUR WORK!!
Tuesday, May 11 & May 18 - Noon/2pm at Mellwood Art Center

In this class, I invite you to bring in your work and we will discuss who your market is, various pricing theories and friendly selling techniques. This class will take the worry out of pricing forever and give you confidence to sell your work!

Monday, April 12, 2010

6 GUIDELINES FOR DONATING ART WORK

IDADA Art Donation Request Guidelines
(A Resolution for adopting these Guidelines as official policy was enacted by the IDADA Board of Directors on January 6, 2010)

IDADA will only promote or endorse fundraising events that solicit art donations if the event organizer adheres to the following guidelines:

1) Establish a minimum bid that is approved by the artist;

2) Offer a 60/40 split with the artist (or other equitable percentage agreeable to artist and organization);

3) Provide the following information to the artist prior to acceptance of artwork:

a) Contact
b) Name:
c) Contact Phone:
d) Contact Email:
e) Organization:
f) Description of Event:
Event Name:
Event Date:
Location:
How many people will be attending?
Who will be attending the event?
What other items are being donated?
g) Will the artist’s name/item be promoted?

4) If possible provide the artist with tickets to the event;

5) Provide the artist with the purchaser’s name, contact info, and selling price;

6) Provide the artist with a tax receipt for the donation. Please understand artists are NOT allowed tax deductions for the value of their donations. Artists are only permitted to deduct the cost of materials.



Donating Artwork


The decision to donate your artwork is more of a personal choice than a business one. Many groups soliciting artwork donations for their silent auctions business-related results such as exposure, recognition, and a tax deduction but in the end what the artist is most likely to receive is a warm feeling for donating to a good cause.

Exposure and recognition are powerful motivations for an artist; putting money into marketing, materials and studio space is a good investment. Fundraising organizers may claim that donating a piece of art can be translated into paying money for publicity, but the reality is the publicity gained is rarely worth the amount of the artwork. A very successful fundraiser was overheard recently gloating over the amounts her auction brought in stating “and the art was all free!”

Donating to non-profits is a wonderful way to support great causes, but artists like everyone else must be judicious in picking the right events for them personally. Before artists donate artwork to an auction or for another fundraiser, there are a few things to be aware of.
  • Because the fundraisers are typically about another topic, the artwork is rarely the focal point and thus does not generate the great exposure the organizers sometimes promise.
  • The artwork is typically purchased for much less than its fair market value and thus the patron may be less likely to purchase the work outside of an auction setting for the full price.
  • Even though the organizers may tell you otherwise, it is important to be aware that under current federal law, artists may only deduct the cost of the materials when donating artwork to a non-profit organization. You, as the artist, may not deduct the fair market value of the work.
With these facts in mind, it is okay to say no to a fundraiser. Artists should plan out their charitable giving allowing for a certain amount of donations per year. When that allotment is up, just say no and explain your allotment for the year has already been donated. In the end, your donations to these organizations should be given because you believe in and support the cause and the mission of the group, not because you will get a tax deduction or great exposure, which rarely happens.

If you decide to give to an auction, IDADA’s suggestion for a fair fundraiser would be to offer the artwork with a minimum bid with 60 percent of the sale price going to the artist and 40 percent to the organization.


Reasons to Donate Your Art
. "It’s great visibility," they tell you. Maybe. If you're an art student or an emerging artist and you pick your causes carefully, yes, you may get some visibility and attention. Some local dealers do look around for who and what’s hot at these events. A collector might acquire a piece at the beginning of your career and remain supportive as your career develops.
. Is there an illustrated catalog? Even midcareer artists might appreciate the boost of a full-page color image and a listing in the "Bibliography" section of your resume.


go to: idada.org for more information!

Wednesday, March 17, 2010

BECOME CONFIDENT ABOUT PRICING & SELLING YOUR ART

This class is a GO!! It's not too late to sign up. Please go to Lifelonglearning4u.com and sign up!
Click on register for classes, and search for Creative Arts and click on Art Marketing.

It's a 6 week session, starting Tuesday, March 23 - April 27, 3pm - 4:45pm. at the Jaeger Education Center, 502 Wood Rd, Louisville, KY 40222. Right off of New LaGrange Rd.

Students are asked to bring in art work so we can help you develop a pricing formula for each individual artisan. We will discuss issues like wholesale, retail, consignment, gallery sales, etc.
Also, we will discuss easy and friendly selling tips to help you become comfortable and confident.

LIST OF ART GUILDS IN KENTUCKY 2010

www.kyguild.org,

www.centralkyartguild.com,

www.winchesterartguild.com,

www.augustaartguild.com,

www.pinegroveart.com,

www.murrayartguild.org,

www.princetonartguild.org ,

www.kyguild.org,

www.americantowns.com/

www.southernhighlandguild.org/,

www.galleryonthesquare.org ,

www.quiltguilds.com/kentucky,

www.southernhighlandguild.or,

www.airecastle.com,

www.hopkinsvilleartguild.org,

www.tri-stateartguild.org,

www.scottsvilleartguild.org,

www.lexarts.org,

www. orvag.org

www.pinegroveart.com,

www.realismguild.com,

www.monroeartguild.blogspot.com,

www.beebes.net,