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New Book, "The Art of Marketing Fine Art and Fine Craft"

The purpose of my book is to give artists the tools to become a success artist. I write of many personal, practical and real life stories to help you market your work!

The book is an easy read, full of personal failures as well as successes! We can learn from both! There are 11 pages of resources, a list of regional art fairs, and images of artwork by Louisville, Kentucky artists.

Topics Include: Pricing, Selling, Copyright Laws, Bookkeeping
IRS Requirements, Blogging, Discipline, Gallery Representation, Facebook/Twitter, Websites, list of regional art fairs, suppliers, and resoures, How to Get Into the Best Art Fairs and Exhibitions.

You can contact me at my home/office 502-637-8676 or email me at
cundiff222@aol.com

The book retails for $34.95 but if you order from me, you can save $10, only $24.95!

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Monday, April 12, 2010

6 GUIDELINES FOR DONATING ART WORK

IDADA Art Donation Request Guidelines
(A Resolution for adopting these Guidelines as official policy was enacted by the IDADA Board of Directors on January 6, 2010)

IDADA will only promote or endorse fundraising events that solicit art donations if the event organizer adheres to the following guidelines:

1) Establish a minimum bid that is approved by the artist;

2) Offer a 60/40 split with the artist (or other equitable percentage agreeable to artist and organization);

3) Provide the following information to the artist prior to acceptance of artwork:

a) Contact
b) Name:
c) Contact Phone:
d) Contact Email:
e) Organization:
f) Description of Event:
Event Name:
Event Date:
Location:
How many people will be attending?
Who will be attending the event?
What other items are being donated?
g) Will the artist’s name/item be promoted?

4) If possible provide the artist with tickets to the event;

5) Provide the artist with the purchaser’s name, contact info, and selling price;

6) Provide the artist with a tax receipt for the donation. Please understand artists are NOT allowed tax deductions for the value of their donations. Artists are only permitted to deduct the cost of materials.



Donating Artwork


The decision to donate your artwork is more of a personal choice than a business one. Many groups soliciting artwork donations for their silent auctions business-related results such as exposure, recognition, and a tax deduction but in the end what the artist is most likely to receive is a warm feeling for donating to a good cause.

Exposure and recognition are powerful motivations for an artist; putting money into marketing, materials and studio space is a good investment. Fundraising organizers may claim that donating a piece of art can be translated into paying money for publicity, but the reality is the publicity gained is rarely worth the amount of the artwork. A very successful fundraiser was overheard recently gloating over the amounts her auction brought in stating “and the art was all free!”

Donating to non-profits is a wonderful way to support great causes, but artists like everyone else must be judicious in picking the right events for them personally. Before artists donate artwork to an auction or for another fundraiser, there are a few things to be aware of.
  • Because the fundraisers are typically about another topic, the artwork is rarely the focal point and thus does not generate the great exposure the organizers sometimes promise.
  • The artwork is typically purchased for much less than its fair market value and thus the patron may be less likely to purchase the work outside of an auction setting for the full price.
  • Even though the organizers may tell you otherwise, it is important to be aware that under current federal law, artists may only deduct the cost of the materials when donating artwork to a non-profit organization. You, as the artist, may not deduct the fair market value of the work.
With these facts in mind, it is okay to say no to a fundraiser. Artists should plan out their charitable giving allowing for a certain amount of donations per year. When that allotment is up, just say no and explain your allotment for the year has already been donated. In the end, your donations to these organizations should be given because you believe in and support the cause and the mission of the group, not because you will get a tax deduction or great exposure, which rarely happens.

If you decide to give to an auction, IDADA’s suggestion for a fair fundraiser would be to offer the artwork with a minimum bid with 60 percent of the sale price going to the artist and 40 percent to the organization.


Reasons to Donate Your Art
. "It’s great visibility," they tell you. Maybe. If you're an art student or an emerging artist and you pick your causes carefully, yes, you may get some visibility and attention. Some local dealers do look around for who and what’s hot at these events. A collector might acquire a piece at the beginning of your career and remain supportive as your career develops.
. Is there an illustrated catalog? Even midcareer artists might appreciate the boost of a full-page color image and a listing in the "Bibliography" section of your resume.


go to: idada.org for more information!

Wednesday, March 17, 2010

BECOME CONFIDENT ABOUT PRICING & SELLING YOUR ART

This class is a GO!! It's not too late to sign up. Please go to Lifelonglearning4u.com and sign up!
Click on register for classes, and search for Creative Arts and click on Art Marketing.

It's a 6 week session, starting Tuesday, March 23 - April 27, 3pm - 4:45pm. at the Jaeger Education Center, 502 Wood Rd, Louisville, KY 40222. Right off of New LaGrange Rd.

Students are asked to bring in art work so we can help you develop a pricing formula for each individual artisan. We will discuss issues like wholesale, retail, consignment, gallery sales, etc.
Also, we will discuss easy and friendly selling tips to help you become comfortable and confident.

"ART AS A PART OF HEALING"

Last Sunday, March 14, 2019, I went to Bridgehaven where they were having an exhibition titled, "2010 Art as a Part of Healing." Guest artist was Kim Johnson, who introduced mosaic art to the members. It was an awesome show which will occur next year around this same time.

Bridgehaven's misson is to provided community-based psychiatric rehabilitation and recovery services for adults with severe and persistent mental illness. Members are encouraged to achieve the skills to live, learn, work and socialize in their chosen environment.

They have a great staff and the members are making some wonderful art! My roommate and I bought a fiber piece of Brenda Riggs which we love! I will be contacting Brenda Riggs, Danielle Brown and Victor (not sure of last name) for an exhibition in 2011 at the Chapel Gallery in Old Louisville. Stay turned for more details!

For more details, please go to www.Bridgehaven.org



Wednesday, March 10, 2010

10 TIPS TO GET PEOPLE INTO YOUR BOOTH

1. Have a vase of fresh cut flowers and a handcrafted bowl of candies to welcome your customers.
2. Display a large photo of your best piece.
3. You need good lighting. Only purchase white tents.
4. You need to make your booth wheelchair accessible.
5. Use color to bring catch the eye.
6. Signage with your name, tag line, city and state.
7. Be ready to demonstrate or do a show and tell.
8. Overall booth presentation is a must.
9. Make sure you are visible, tidy and appropriately dressed.
10. Smile

Monday, March 8, 2010

5 MARKETING TIPS FOR A NEW BUSINESS



  • BRANDING. Branding is about your presentation. Branding helps to make your work "unmistakably yours"! All your printed materials: business cards, brochures, website, blogs needs to have the same look.

  • INTERNET PRESENCE. A website is a MUST in today's business world. Blogs are very important as well. Some are using a blog instead of a website.

  • START SELLING. Ask a friend to have a home party and get your feet wet.

  • TESTIMONIALS. When your customers tell you how much they love your work, ask them if you can quote them!

  • CREATE AN EVENT. Hook up with another artist or non-profit and create some energy about your work by donating a percentage of sales to a cause!

Thursday, March 4, 2010

KENTUCKY CRAFTED: THE MARKET

One of the best show in the Nation!!

For a sneak peek at the schedule of activities and list of exhibitors at Kentucky Crafted: The Market, go to www.kycraft.ky.gov.

The award-winning arts marketplace will be open March 6-7, 2010, at the Kentucky Exposition Center, South Wing B, Louisville, Ky. Kentucky Crafted: The Market offers shoppers a wide variety of original work, from paintings and mixed-media art to jewelry, bath and beauty products, clothing, fashion accessories, dolls, toys and games, home décor, objets d'art, furniture and garden sculpture. The show also features books, CDs by Kentucky musicians, DVDs by Kentucky filmmakers and delectable foods by Kentucky Proud food producers.

The theme of this year's market is ART FULL LIFE, and each day offers a full schedule of arts activities and performances. With two stages for musical performances and interactive programs, a children's activity area and a film screening room, there is something for everyone.

Kentucky Crafted: The Market, now in its 28th year, is produced by the Kentucky Arts Council, the state arts agency that creates opportunities for Kentuckians to value, participate in and benefit from the arts. Kentucky Arts Council funding is provided by the Kentucky General Assembly and the National Endowment for the Arts.

KENTUCKY CRAFTED: THE MARKET Kentucky Exposition Center, South Wing B Louisville, Ky.Open to the Trade:Thursday, March 4, 2010, 1 p.m. – 7 p.m. ESTFriday, March 5, 2010, 9 a.m. – 6 p.m.Registration required. Buyers must show two forms of business identification. To register, go to http://artscouncil.ky.gov/forms/Market10BuyerReg.htm. Open to the Public: Saturday, March 6, 2010, 9 a.m. – 6 p.m.Sunday, March 7, 2010, 10 a.m. – 5 p.m.Admission is $8 for adults. Children 15 and under free. Get $3 off admission with coupon from www.kycraft.ky.gov. Parking at Kentucky Exposition Center is $6.

Wednesday, March 3, 2010

First Marketing Class for Spring 2010

Since I had been sick the class was delayed 2 weeks. I finally got the class off the ground yesterday with 3 students. Stephanie Alllison, painter from Shelbyville who brought an impressive portfolio of "Pet and People Portraits" in oil, acrylic and watercolor. Spikeart, who has a studio at Mellwood Art Center calls his paintings "Fun Art!" I would describe his work as folksy and humorous! Anne Marie Alexander, fiber artists, could not make it due to a sick animal. I can't wait to see her work next week!

We talked about having an internet presence; such as web sites, blogs, twitter, facebook and the like; critiqued business cards and brochures and shared tons of information about marketing strategies!

It's not too late to join us! I am having a variety of classes, one following the other on the Tuesdays from 1-3pm. Give me a call and learn more: 502-637-8676 or email: cundiff222@aol.com, www.paulacundiff.com.

LIST OF ART GUILDS IN KENTUCKY 2010

www.kyguild.org,

www.centralkyartguild.com,

www.winchesterartguild.com,

www.augustaartguild.com,

www.pinegroveart.com,

www.murrayartguild.org,

www.princetonartguild.org ,

www.kyguild.org,

www.americantowns.com/

www.southernhighlandguild.org/,

www.galleryonthesquare.org ,

www.quiltguilds.com/kentucky,

www.southernhighlandguild.or,

www.airecastle.com,

www.hopkinsvilleartguild.org,

www.tri-stateartguild.org,

www.scottsvilleartguild.org,

www.lexarts.org,

www. orvag.org

www.pinegroveart.com,

www.realismguild.com,

www.monroeartguild.blogspot.com,

www.beebes.net,