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New Book, "The Art of Marketing Fine Art and Fine Craft"

The purpose of my book is to give artists the tools to become a success artist. I write of many personal, practical and real life stories to help you market your work!

The book is an easy read, full of personal failures as well as successes! We can learn from both! There are 11 pages of resources, a list of regional art fairs, and images of artwork by Louisville, Kentucky artists.

Topics Include: Pricing, Selling, Copyright Laws, Bookkeeping
IRS Requirements, Blogging, Discipline, Gallery Representation, Facebook/Twitter, Websites, list of regional art fairs, suppliers, and resoures, How to Get Into the Best Art Fairs and Exhibitions.

You can contact me at my home/office 502-637-8676 or email me at
cundiff222@aol.com

The book retails for $34.95 but if you order from me, you can save $10, only $24.95!

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Wednesday, March 17, 2010

BECOME CONFIDENT ABOUT PRICING & SELLING YOUR ART

This class is a GO!! It's not too late to sign up. Please go to Lifelonglearning4u.com and sign up!
Click on register for classes, and search for Creative Arts and click on Art Marketing.

It's a 6 week session, starting Tuesday, March 23 - April 27, 3pm - 4:45pm. at the Jaeger Education Center, 502 Wood Rd, Louisville, KY 40222. Right off of New LaGrange Rd.

Students are asked to bring in art work so we can help you develop a pricing formula for each individual artisan. We will discuss issues like wholesale, retail, consignment, gallery sales, etc.
Also, we will discuss easy and friendly selling tips to help you become comfortable and confident.

"ART AS A PART OF HEALING"

Last Sunday, March 14, 2019, I went to Bridgehaven where they were having an exhibition titled, "2010 Art as a Part of Healing." Guest artist was Kim Johnson, who introduced mosaic art to the members. It was an awesome show which will occur next year around this same time.

Bridgehaven's misson is to provided community-based psychiatric rehabilitation and recovery services for adults with severe and persistent mental illness. Members are encouraged to achieve the skills to live, learn, work and socialize in their chosen environment.

They have a great staff and the members are making some wonderful art! My roommate and I bought a fiber piece of Brenda Riggs which we love! I will be contacting Brenda Riggs, Danielle Brown and Victor (not sure of last name) for an exhibition in 2011 at the Chapel Gallery in Old Louisville. Stay turned for more details!

For more details, please go to www.Bridgehaven.org



Wednesday, March 10, 2010

10 TIPS TO GET PEOPLE INTO YOUR BOOTH

1. Have a vase of fresh cut flowers and a handcrafted bowl of candies to welcome your customers.
2. Display a large photo of your best piece.
3. You need good lighting. Only purchase white tents.
4. You need to make your booth wheelchair accessible.
5. Use color to bring catch the eye.
6. Signage with your name, tag line, city and state.
7. Be ready to demonstrate or do a show and tell.
8. Overall booth presentation is a must.
9. Make sure you are visible, tidy and appropriately dressed.
10. Smile

Monday, March 8, 2010

5 MARKETING TIPS FOR A NEW BUSINESS



  • BRANDING. Branding is about your presentation. Branding helps to make your work "unmistakably yours"! All your printed materials: business cards, brochures, website, blogs needs to have the same look.

  • INTERNET PRESENCE. A website is a MUST in today's business world. Blogs are very important as well. Some are using a blog instead of a website.

  • START SELLING. Ask a friend to have a home party and get your feet wet.

  • TESTIMONIALS. When your customers tell you how much they love your work, ask them if you can quote them!

  • CREATE AN EVENT. Hook up with another artist or non-profit and create some energy about your work by donating a percentage of sales to a cause!

Thursday, March 4, 2010

KENTUCKY CRAFTED: THE MARKET

One of the best show in the Nation!!

For a sneak peek at the schedule of activities and list of exhibitors at Kentucky Crafted: The Market, go to www.kycraft.ky.gov.

The award-winning arts marketplace will be open March 6-7, 2010, at the Kentucky Exposition Center, South Wing B, Louisville, Ky. Kentucky Crafted: The Market offers shoppers a wide variety of original work, from paintings and mixed-media art to jewelry, bath and beauty products, clothing, fashion accessories, dolls, toys and games, home décor, objets d'art, furniture and garden sculpture. The show also features books, CDs by Kentucky musicians, DVDs by Kentucky filmmakers and delectable foods by Kentucky Proud food producers.

The theme of this year's market is ART FULL LIFE, and each day offers a full schedule of arts activities and performances. With two stages for musical performances and interactive programs, a children's activity area and a film screening room, there is something for everyone.

Kentucky Crafted: The Market, now in its 28th year, is produced by the Kentucky Arts Council, the state arts agency that creates opportunities for Kentuckians to value, participate in and benefit from the arts. Kentucky Arts Council funding is provided by the Kentucky General Assembly and the National Endowment for the Arts.

KENTUCKY CRAFTED: THE MARKET Kentucky Exposition Center, South Wing B Louisville, Ky.Open to the Trade:Thursday, March 4, 2010, 1 p.m. – 7 p.m. ESTFriday, March 5, 2010, 9 a.m. – 6 p.m.Registration required. Buyers must show two forms of business identification. To register, go to http://artscouncil.ky.gov/forms/Market10BuyerReg.htm. Open to the Public: Saturday, March 6, 2010, 9 a.m. – 6 p.m.Sunday, March 7, 2010, 10 a.m. – 5 p.m.Admission is $8 for adults. Children 15 and under free. Get $3 off admission with coupon from www.kycraft.ky.gov. Parking at Kentucky Exposition Center is $6.

Wednesday, March 3, 2010

First Marketing Class for Spring 2010

Since I had been sick the class was delayed 2 weeks. I finally got the class off the ground yesterday with 3 students. Stephanie Alllison, painter from Shelbyville who brought an impressive portfolio of "Pet and People Portraits" in oil, acrylic and watercolor. Spikeart, who has a studio at Mellwood Art Center calls his paintings "Fun Art!" I would describe his work as folksy and humorous! Anne Marie Alexander, fiber artists, could not make it due to a sick animal. I can't wait to see her work next week!

We talked about having an internet presence; such as web sites, blogs, twitter, facebook and the like; critiqued business cards and brochures and shared tons of information about marketing strategies!

It's not too late to join us! I am having a variety of classes, one following the other on the Tuesdays from 1-3pm. Give me a call and learn more: 502-637-8676 or email: cundiff222@aol.com, www.paulacundiff.com.

LIST OF ART GUILDS IN KENTUCKY 2010

www.kyguild.org,

www.centralkyartguild.com,

www.winchesterartguild.com,

www.augustaartguild.com,

www.pinegroveart.com,

www.murrayartguild.org,

www.princetonartguild.org ,

www.kyguild.org,

www.americantowns.com/

www.southernhighlandguild.org/,

www.galleryonthesquare.org ,

www.quiltguilds.com/kentucky,

www.southernhighlandguild.or,

www.airecastle.com,

www.hopkinsvilleartguild.org,

www.tri-stateartguild.org,

www.scottsvilleartguild.org,

www.lexarts.org,

www. orvag.org

www.pinegroveart.com,

www.realismguild.com,

www.monroeartguild.blogspot.com,

www.beebes.net,